The internet age has been a blessing to the majority of the population in the Philippines as study claims that 41 million Filipinos are expected to utilize the internet by the years' end'. Filipinos use this tool as their means of nourishing relationships, build networks, and share news and information. It gave us the ability to share data within seconds as it spreads like wildfire that can influence users all the while letting them stay informed.
However, like any mode of communication, it follows a powerful responsibility that holds accountability to the thought of what people are saying. As such “Words—so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.” —Nathaniel Hawthorne
Surprisingly, our people at the Armed Forces of the Philippines, spearheaded by Media and Civil Affairs Group and Civil-Military Operations School of the Civil Relations Service would like to establish a mode of engagement while educating our fellow stakeholders about this powerful tool that can boost and synergize AFP’s online initiatives. The one-day conference aspires to strengthen the nationalism and public service awareness in order to create a hand-to-hand connection between the government defense force and its people realizing that social media is an important subject when doing public service.
The 1st AFP Social Media Summit aims to provide insights on:
- Maximizing engagement and conversions with followers;
- Fine-tuning social media campaigns;
- Understanding social media channels beyond Twitter and Facebook;
- Managing online communities;
- Understanding that social media networks are critical in today’s public service;
- Using tools to leverage and maximize social media management efforts; and
- Measuring the effectiveness of social media initiatives.
The said groundbreaking event will be addressed by the AFP Chief of Staff GEN EMMANUEL T BAUTISTA as the welcoming keynote speaker for the 1,200 participants from various institutions and government agencies including the Philippine National Police. It will take place on July 11, 2014 from 8AM to 6PM at the AFP Theater in Camp Aguinaldo, Quezon City.
For more information about the 1st AFP Social Media Summit, please visit http://afpsocialmediasummit.dwdd.com.ph/
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